ENN Power Marketing Talent Training Project - "Cavalry" Phase II Training was successfully held

Published: 
Mar 29, 2021
Source: 
ENN新奥

In order to accelerate the marketization of ENN Power's micro and small gas turbines, create a "product + service" innovation system, and help ENN Power's career take off, from March 22 to March 25, the second phase of ENN Power's marketing talent training project - "Cavalry" was officially held at ENN University.

More than 40 marketing talents from ENN Power participated in the training. Wang Limin, general manager of ENN Power, and the conveners of their respective driving organizations attended the training and provided on-site guidance and empowerment to the trainees.

This training is based on sales management strategy and combines training and warfare in the form of a workshop, which is divided into two links: training seminar and report review. Through this training, ENN Power's marketing talents have enhanced their understanding of the market and environment, improved their thinking on multi-dimensional and systematic value sharing such as customers, products, and environment, and deepened ENN Power's "product + service" business concept.

In the training and seminar session, the trainees shared their exploration and thinking on application scenarios and the experience of creating value for customers based on the target market of micro and small gas turbines and the energy consumption needs of target customers.

▲Recess learning and discussion

In the reporting and review session, the students reported on the results of their sales strategies. The company's decision-making team and the conveners of their respective drives provided comments and guidance from the perspectives of products, research and development, after-sales and supply chain. In the process of practical reports and business exchanges, the trainees demonstrated the business philosophy of focusing on customer needs, allocating resources reasonably and efficiently, continuously iterating and upgrading products, and accurately providing customers with stable, reliable, safe and environmentally friendly, and excellent technical and economic overall solutions of "product + service".

▲On-site report and review

At the closing ceremony, Wang Limin, general manager of ENN Power, commented on the learning status and reporting results of each group of trainees, and put forward requirements. Wang Limin pointed out that in addition to learning the methodology of using sales strategy formulation, it is also necessary to follow the business logic. We must know who our customers are, what their needs are, how to meet their needs, and apply them in actual sales work. In addition, learning and improvement should be long-term, and each region should review and study the "product + service" system in stages to continuously improve business capabilities.